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You can put links to your articles and tools here. Click the edit button next to "home" to get started and then after doing your edits, save the page at the bottom of the edit page.

NOTE: I started adding an approved note to the end of your links. If I didn't write anything, I haven't reviewed it yet.

Spring 2013 Campaign (list headline and provide link)

Jan. 30: Tiffany Schweickart - Troops To Get Slim Jims Bearing Messages From Home :http://www.mediapost.com/publications/article/192018/troops-to-get-slim-jims-bearing-messages-from-home.html#axzz2JHTIvja9 Read more: http://www.mediapost.com/publications/article/192018/troops-to-get-slim-jims-bearing-messages-from-home.html#ixzz2JHUHQsL1

Jan 30: Rob Oldenbanning - Heineken's collaboration with the James Bond franchise | New campaign. http://www.mediapost.com/publications/article/186838/007-slums-with-heineken.html#axzz2Iui1Q900 Official press release: http://www.heinekeninternational.com/content/live/Files%202012/Press%20releases/080212_Heineken_Press_Release_James_Bond_Skyfall.pdf

Jan 30: Fany Georgieva - Capri Sun Launches Major Social Campaign: http://www.mediapost.com/publications/article/191483/capri-sun-launches-major-social-campaign.html#axzz2JByvIq00 Read more: http://www.momentumnation.com/teach-your-kid-to-seize-the-day-with-capri-sun/

Jan 30: Eric Wilson Marvel Adding AR App and Digital Content   Marvel's New Beginning: Marvel NOW!

Feb. 6: Stephanie http://www.businessinsider.com/monsters-university-marketing-breaks-the-mold-for-advertising-2013-1 (approved by KB)

Feb 6: Sukrit Chaijiraphant [http:// http://www.mediapost.com/publications/article/192792/honda-social-campaign-lets-people-meet-innovators.html#axzz2K4WUttv8]

Feb. 6: Abigail Haase: Pin It to Give it: Beauty Brand Tries Pinterest Philanthropy -  http://mashable.com/2012/06/27/pin-it-to-give-it/ (approved by KB)

Feb 6: Kourtney Stark: Tweets Drive Lincoln Super Bowl Creative - http://www.mediapost.com/publications/article/192399/tweets-drive-lincoln-super-bowl-creative.html#axzz2JzWyEiVh

Feb. 13: Christina Cameron - The Monopoly Game Piece Contest: Hasbro's Social Effort for Monopoly Tokens/ Popcorn Brand Piggybacks on Monopoly Contest (approved by KB)

Feb. 13: Leah Champion - Hunger Games social media campaign http://www.radian6.com/blog/2012/03/the-hunger-games-social-media-campaign-a-case-study-in-content-marketing/ (approved by KB)

Feb. 13: Kevin Yurasek - How Coke Spread Happiness (and Coke) via Mobile http://mashable.com/2012/08/07/coke-happiness-mobile/ (approved by KB)

Feb. 13: Bo Breuklander - Nike Basketball lending a hand to Kobe's new love of Twitter: http://sportsbusinessnow.com/nike-basketball-lending-a-hand-to-kobes-new-love-of-twitter/  (approved by KB)

Feb. 13: Nick Fancera - Rayovac using social media to recharge an established brand: http://socialsuccessstories.blogspot.com/2011/03/rayovac-using-social-media-to-recharge.html (approved by KB)

Feb. 20: Bobby Winsler Bud Light and the Super Bowl http://mashable.com/2013/01/27/bud-light-super-bowl-ad/ (approved by KB)

Feb. 20: Mamdoh http://myjihad.org/about/ (approved by KB)

Feb. 20: Lauren Webber - "Arby's Launches 'Fan of the Week' Program" : http://www.mediapost.com/publications/article/192753/arbys-launches-fan-of-the-week-program.html#axzz2K5zfJkrU (approved by KB)

Feb. 20: Yuze Gao - dumb ways to die Campaign http://knowyourmeme.com/memes/dumb-ways-to-die (approved by KB)

Feb 20: Kendall O'Brien AT&T It Can Wait Campaign  http://mashable.com/2012/09/19/atts-it-can-wait-campaign/ (approved by KB)

Feb. 27: Theresa Woods: Nickelodeon's The Legend of Korra - Korra Nation social media campaign http://industry.shortyawards.com/category/5th_annual/television/1T/nickelodeons-the-legend-of-korra-korra-nation (approved by KB)

Feb. 27: Andres Faza- Canned Foods Multi-Year Campaign: http://www.mediapost.com/publications/article/192396/canned-foods-get-multi-year-campaign.html#axzz2JsfLnmYj (approved by KB)

Feb. 27: Tracy Wisneski  Bing's Scroogled Campaign Scroogled Campaign http://mashable.com/2012/11/28/bing-google-scroogled/ http://www.scroogled.com/ The comment on my other choice instructed me to find a more recent campaign. This one is new and I don't see it on anyone else's list, so I'm hoping it's okay, because I want to get started this afternoon.  (please fix the link)

Feb. 27: Roly Gonzalez: Microsoft Ad is Nostalgic Trip Down '90's Memory Lane - http://mashable.com/2013/01/23/microsoft-ad-90s/ (Roly, this seems like just a YouTube video which isn't much of a campaign strategy.) -- (Hi Dr. Burns - this is actually part of an online campaign to get people to try the new Internet Explorer, version 10, in the face of losing the number 1 browser spot to Google Chrome in mid 2012. I will email you with additional details.)

March 6: Zain Merchant: Prometheus Viral Marketing: http://www.nerdlocker.com/movies/austin-connection-prometheus-viral-marketing-ridley

March 6: Mina Sinai-Project Runway http://mashable.com/2012/08/28/project-runway-make-it-work/

March 6: Season Groves: Hurricane Sandy's Social Media Clean-up efforts help New York, New Jersey Recover -  http://articles.washingtonpost.com/2012-11-20/national/35507983_1_social-media-staten-island-hurricane-sandy (Season, this seems like a good example of how social media can be a communications tool, but there really isn't a company and strategy behind it.) Prof. Burns - got it - hows this one? - http://www.bt.cdc.gov/socialmedia/zombies.asp



Spring 2012 Campaigns (list headline and provide link)

Feb 1, 2012: Matt Abbey, The Muppets Movie (2011) Social Media Campaign

Feb 15, 2012: Katie Gavin - Domino's Social Media Campaign Offers Free Food to "Pizza Holdouts", http://mashable.com/2010/05/05/dominos-pizza-holdouts/

February 15, 2012: Steven Lynch - Diesel Cam, http://www.youtube.com/watch?v=_P-zA90yI64

February 22, 2012: Roland Massa - The Voice: How a TV Show Became a 24/7 Social Media Conversation

Ashleigh Gallant, Mad Men Netherlands article , Facebook .

February 29, 2012: Kristofer Stubbs - #ProgressIs - Audi R8 Campaign - Grand Prize

March 28, 2012: Eddie Burch - Wendy's uses @GirlBehindSix to introduce the "W" hamburger- http://mashable.com/2011/11/15/stealth-wendys-campaign-got-33000-twitter-followers-in-a-month/

February 29, 2012 - Steven Lynch Tool http://www.splashcube.com/

February 22, 2012: Christopher Kneifer - http://mediaappetite.blogspot.com/2008/07/dark-knight-why-so-successful-with-why.html and http://www.slideshare.net/ckragnarok

March 21, 2012: Daniel Beaulieu - [Kony 2012] Mashable Article on Kony

April 18, 2012: Chris Joy - Ford Mustang, Article in Forbes about Mustang, http://www.facebook.com/fordmustang, New Mustang commercial

Spring 2011 Campaigns

Jan. 31, 2011: Case Study: 'Fresh Ideas' and a Slice of Social Media the Recipe For Sara Lee's Deli Meat Brand Campaign, PR News, January 17, 2011. Or download pdf here: http://www.alliancecommunications.net/Case_Study_Fresh_Ideas.PDF

February 7, 2011: Jordan Raynor - Wheat Thins: The Crunch is Calling See also - http://www.marketwire.com/press-release/The-Crunch-Is-Calling-Wheat-Thins-Surprises-Tweeters-NYSE-KFT-1383197.htm

February 7, 2011, Lorie Briggs: Visit Dallas Super Bowl Campaign by Think Social Media

Feb. 21, 2011: Janel Norton - Mini Stolkholm Getaway http://www.youtube.com/watch?v=dt9OlGq3gWU

February 14th: Laura Frieden- Isaiah Mustafa: The Old Spice Guy; http://www.pcworld.com/article/201052/old_spice_guy_most_brilliant_ad_campaign_ever.html

See also-http://www.mediabistro.com/prnewser/the-new-old-spice-trailer-for-the-upcoming-old-spice-ads_b13812

Feb 14.- Kanye West- http://slidesha.re/gpsS0R

Feb. 14: Emily Shine - Dominos

Feb. 21: Alan Abitbol - Toy Story 3: http://www.directtrafficmedia.co.uk/News/Toy_Story_3_Takes_Social_Media_To_Infinity_and_Beyond_061742537498.html

Feb. 21: Adam Drum - Microsoft Bing - http://www.insidefacebook.com/2010/03/03/bings-facebook-page-gets-400000-new-fans-in-a-day-through-ad-offer-in-farmville/

March 28- Starbucks http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=143282

March 21: Duane Hogg - Dentyne Safe Breath Alliance Campaign

March 21: David Hogg - H&R Block Gets Big Buzz Through Social Media

March 28: Tatiana Tugbaeva Reunite Barbie and Ken

http://www.usatoday.com/tech/news/2011-02-05-barbie-ken_N.htm

http://mashable.com/2011/02/04/reunite-barbie-ken/

April 4: Tara Layton - Ford - http://mashable.com/2010/07/21/ford-explorer-web-reveal/

April 4: Jessica Brightman - GAP - http://mashable.com/2010/08/19/gap-groupon/ and http://sharpdressedbrand.com/fashion/foursquare-continues-to-show-innovation-dominance-with-new-marketing-campaign-from-gap/



Spring 2012 Tools (provide tool name and link)

Feb 1, 2012: Matt Abbey salesforce: "The Social Enterprise" Feb 15, 2012: Eddie Burch MarketMeSuite

February 22, 2012: Kristofer Stubbs ManageFlitter > YouTube Video Tutorial > How the tool links to Google+

Ashleigh, Hootsuite, some additional reading if interested Hootsuite White Papers, Some POV: Social Technology , And last- some interesting data

February 29, 2012: Daniel Beaulieu:: Social Ooomph

March 21, 2012: Roland Massa - Bit.ly

March 21, 2012: Katie Gavin - http://pinterest.com/

February 29, 2012: Christopher Kneifer - Socialbakers

March 28, 2012: Chris Joy - http://nutshellmail.com/

Spring 2011 Tools

Jan. 31, 2011: addict-o-matic;

Jan. 31, 2011: Emily Shine - bit.ly

Jan. 31, 2011: Jessica Brightman - QR Code

February 7, 2011: Jordan Raynor - Instagram

February 28, 2001: Laura Frieden http://www.mapmyrun.com

March 28, 2011: Janel Norton - Photosynth http://photosynth.net/about.aspx

February 2: Tatiana Tugbaeva - http://www.outbrain.com/

Feb 14: Adam Drum - http://grader.com/

March 21: Duane Hogg - Dooid

March 21: Natalie Odom - http://postling.com/tour_home.php

March 28: Tara Layton - Monitter - http://www.monitter.com/

April 4: Alan Abitbol - SocialBlaze - www.socialblaze.com

Last day of tool presentations - http://www.Klout.com


Social Media Campaigns (provide name and link)

Group: David Hogg, Janel Norton, Duane Hogg, Tatiana Tugbaeva - The Borgen Project Tampa

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