Welcome to the WikiEdit

You can put links to your articles and tools here. Click the edit button next to "home" to get started and then after doing your edits, save the page at the bottom of the edit page.

NOTE: I started adding an approved note to the end of your links. If I didn't write anything, I haven't reviewed it yet.

Spring 2013 Campaign (list headline and provide link)

Jan. 30: Tiffany Schweickart - Troops To Get Slim Jims Bearing Messages From Home : Read more:

Jan 30: Rob Oldenbanning - Heineken's collaboration with the James Bond franchise | New campaign. Official press release:

Jan 30: Fany Georgieva - Capri Sun Launches Major Social Campaign: Read more:

Jan 30: Eric Wilson Marvel Adding AR App and Digital Content   Marvel's New Beginning: Marvel NOW!

Feb. 6: Stephanie (approved by KB)

Feb 6: Sukrit Chaijiraphant [http://]

Feb. 6: Abigail Haase: Pin It to Give it: Beauty Brand Tries Pinterest Philanthropy - (approved by KB)

Feb 6: Kourtney Stark: Tweets Drive Lincoln Super Bowl Creative -

Feb. 13: Christina Cameron - The Monopoly Game Piece Contest: Hasbro's Social Effort for Monopoly Tokens/ Popcorn Brand Piggybacks on Monopoly Contest (approved by KB)

Feb. 13: Leah Champion - Hunger Games social media campaign (approved by KB)

Feb. 13: Kevin Yurasek - How Coke Spread Happiness (and Coke) via Mobile (approved by KB)

Feb. 13: Bo Breuklander - Nike Basketball lending a hand to Kobe's new love of Twitter:  (approved by KB)

Feb. 13: Nick Fancera - Rayovac using social media to recharge an established brand: (approved by KB)

Feb. 20: Bobby Winsler Bud Light and the Super Bowl (approved by KB)

Feb. 20: Mamdoh (approved by KB)

Feb. 20: Lauren Webber - "Arby's Launches 'Fan of the Week' Program" : (approved by KB)

Feb. 20: Yuze Gao - dumb ways to die Campaign (approved by KB)

Feb 20: Kendall O'Brien AT&T It Can Wait Campaign (approved by KB)

Feb. 27: Theresa Woods: Nickelodeon's The Legend of Korra - Korra Nation social media campaign (approved by KB)

Feb. 27: Andres Faza- Canned Foods Multi-Year Campaign: (approved by KB)

Feb. 27: Tracy Wisneski  Bing's Scroogled Campaign Scroogled Campaign The comment on my other choice instructed me to find a more recent campaign. This one is new and I don't see it on anyone else's list, so I'm hoping it's okay, because I want to get started this afternoon.  (please fix the link)

Feb. 27: Roly Gonzalez: Microsoft Ad is Nostalgic Trip Down '90's Memory Lane - (Roly, this seems like just a YouTube video which isn't much of a campaign strategy.) -- (Hi Dr. Burns - this is actually part of an online campaign to get people to try the new Internet Explorer, version 10, in the face of losing the number 1 browser spot to Google Chrome in mid 2012. I will email you with additional details.)

March 6: Zain Merchant: Prometheus Viral Marketing:

March 6: Mina Sinai-Project Runway

March 6: Season Groves: Hurricane Sandy's Social Media Clean-up efforts help New York, New Jersey Recover - (Season, this seems like a good example of how social media can be a communications tool, but there really isn't a company and strategy behind it.) Prof. Burns - got it - hows this one? -

Spring 2012 Campaigns (list headline and provide link)

Feb 1, 2012: Matt Abbey, The Muppets Movie (2011) Social Media Campaign

Feb 15, 2012: Katie Gavin - Domino's Social Media Campaign Offers Free Food to "Pizza Holdouts",

February 15, 2012: Steven Lynch - Diesel Cam,

February 22, 2012: Roland Massa - The Voice: How a TV Show Became a 24/7 Social Media Conversation

Ashleigh Gallant, Mad Men Netherlands article , Facebook .

February 29, 2012: Kristofer Stubbs - #ProgressIs - Audi R8 Campaign - Grand Prize

March 28, 2012: Eddie Burch - Wendy's uses @GirlBehindSix to introduce the "W" hamburger-

February 29, 2012 - Steven Lynch Tool

February 22, 2012: Christopher Kneifer - and

March 21, 2012: Daniel Beaulieu - [Kony 2012] Mashable Article on Kony

April 18, 2012: Chris Joy - Ford Mustang, Article in Forbes about Mustang,, New Mustang commercial

Spring 2011 Campaigns

Jan. 31, 2011: Case Study: 'Fresh Ideas' and a Slice of Social Media the Recipe For Sara Lee's Deli Meat Brand Campaign, PR News, January 17, 2011. Or download pdf here:

February 7, 2011: Jordan Raynor - Wheat Thins: The Crunch is Calling See also -

February 7, 2011, Lorie Briggs: Visit Dallas Super Bowl Campaign by Think Social Media

Feb. 21, 2011: Janel Norton - Mini Stolkholm Getaway

February 14th: Laura Frieden- Isaiah Mustafa: The Old Spice Guy;

See also-

Feb 14.- Kanye West-

Feb. 14: Emily Shine - Dominos

Feb. 21: Alan Abitbol - Toy Story 3:

Feb. 21: Adam Drum - Microsoft Bing -

March 28- Starbucks

March 21: Duane Hogg - Dentyne Safe Breath Alliance Campaign

March 21: David Hogg - H&R Block Gets Big Buzz Through Social Media

March 28: Tatiana Tugbaeva Reunite Barbie and Ken

April 4: Tara Layton - Ford -

April 4: Jessica Brightman - GAP - and

Spring 2012 Tools (provide tool name and link)

Feb 1, 2012: Matt Abbey salesforce: "The Social Enterprise" Feb 15, 2012: Eddie Burch MarketMeSuite

February 22, 2012: Kristofer Stubbs ManageFlitter > YouTube Video Tutorial > How the tool links to Google+

Ashleigh, Hootsuite, some additional reading if interested Hootsuite White Papers, Some POV: Social Technology , And last- some interesting data

February 29, 2012: Daniel Beaulieu:: Social Ooomph

March 21, 2012: Roland Massa -

March 21, 2012: Katie Gavin -

February 29, 2012: Christopher Kneifer - Socialbakers

March 28, 2012: Chris Joy -

Spring 2011 Tools

Jan. 31, 2011: addict-o-matic;

Jan. 31, 2011: Emily Shine -

Jan. 31, 2011: Jessica Brightman - QR Code

February 7, 2011: Jordan Raynor - Instagram

February 28, 2001: Laura Frieden

March 28, 2011: Janel Norton - Photosynth

February 2: Tatiana Tugbaeva -

Feb 14: Adam Drum -

March 21: Duane Hogg - Dooid

March 21: Natalie Odom -

March 28: Tara Layton - Monitter -

April 4: Alan Abitbol - SocialBlaze -

Last day of tool presentations -

Social Media Campaigns (provide name and link)

Group: David Hogg, Janel Norton, Duane Hogg, Tatiana Tugbaeva - The Borgen Project Tampa

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